DAT/565 (Data Analysis and Business Analytics)Below you will see some useful resources to help you prepare for and complete your class successfully.
Intro to the Business Plan
The Master of Business Administration (MBA) program concludes with the Integrative Business Capstone component, STR/581: Strategic Planning & Implementation. As part of the capstone course, you will create a business plan. You will prepare key portions of the business plan in 4 courses of your program:
- FIN/571: Corporate Finance
- DAT/565: Data Analysis and Business Analytics
- OPS/574: Creating Value Through Operations
- MKT/574: Marketing: Social, Mobile, & Analytics
The business plan you create will be for a company of your choice: a small business, a non-profit, manufacturer, or an existing company. You must have enough information about the company to be able to create a finance plan, a competitor or market analysis, operations plan, marketing plan, and strategic plan for them.
Once you have chosen a company, write an overview of the company, its mission and vision statements, and information about the products or services offered. This portion will be used in each of the components of your business plan.
Note: You might not necessarily take these courses in the same order as other students. Completion of all course requirements is required before you may enroll in your capstone course. If you have questions about your schedule, please reach out to your Academic Counselor.
Completing Signature Assignments
This course includes 3 signature assignments that require you to use the knowledge and skills you have learned in prior courses in addition to applying the knowledge and skills you are learning in this course. Your faculty member will use the rubric to grade your assignment.
Read the assignment instructions and then review the grading rubric. The assignment instructions describe what you must do to complete the assignment. The rubric describes the performance levels.
Ask your faculty member any questions you may have about the assignment instructions or the rubrics.
Weekly Structure
Each week you will:
- Complete SmartBook readings and activities in McGraw-Hill Connect
- Watch instructional videos in McGraw-Hill Connect (where applicable)
- Complete a 10-question Knowledge Check to review your understanding of the weekly SmartBook reading and activities McGraw-Hill Connect
- Complete 15 multiple-choice exercises to practice applying the concepts presented in the weekly SmartBook reading and activities McGraw-Hill Connect
- Complete a weekly assignment in Blackboard®
- Complete additional required weekly readings in some weeks
Planning your Assignments
In Wk 1, you’ll start working on the first part of your Statistical Analysis assignment due in Wk 2.
In Wk 3, you’ll conduct research for a Marketing Plan, part of a Business Plan you will create throughout your MBA program.
In Wk 5, you’ll start the first part of your assignment Smart Parking Space App Presentation due in Wk 6.
Analysis ToolPak in Excel
Follow the instructions to load the Analysis ToolPak in Excel
McGraw-Hill Connect®
You will complete your weekly activities and assignments outside of the Blackboard classroom in a platform called Connect. Faculty must set up Connect before you can access the platform. Review the McGraw-Hill Connect Student Guide for detailed information on:
- Account Setup
- Late Assignments
- Non-Graded Activities in the Blackboard Gradebook
Student FAQ
Access the FAQ section of the McGraw-Hill Connect Student Guide for frequently asked questions about to Connect.
Learn-Practice-Apply
College of Business courses follow the Learn-Practice-Apply model.
Learn: Assignments labeled as “Learn” are intended to provide information that helps facilitate learning. These are learning activities and not for credit in the gradebook.
Practice: The “Practice” assignments are intended to help you review and test your knowledge each week using a low-stakes assessment. These are worth fewer points and you may often receive credit simply for completing the assignment.
Apply: The “Apply” assignments are higher stakes, worth more points, and have been made to demonstrate understanding of the information from the week.
Note: In order to help you best prepare for success on “Apply” assignments, the “Practice” assignments are due earlier in the week.
Completing Activities and Assignments in McGraw-Hill Connect
Review the following the SmartBook Overview to prepare for completing your weekly activities and assignments in Connect. Each week you will complete readings and activities in the SmartBook adaptive quizzing platform within McGraw-Hill Connect. These will help you focus on what you need to learn and study. Chapter sections will be recommended to you based on your performance.You will receive points for completing the SmartBook adaptive quizzing.
There is nothing to submit in Blackboard for Connect assignments. Your grades will be transferred to the Blackboard gradebook.
Note: Any work done in McGraw-Hill Connect will not count toward the weekly attendance requirement.
Due Dates and Attempts
Practice assignments are due Saturday. You will earn points for your highest score.
Apply assignments are due Monday.
Refer to Connect for the number of attempts allowed for each activity or assignment.
Course Textbook
Access the textbook via McGraw-Hill Connect:
Doane, D., Seward, L. (2019) Applied statistics in business and economics (6th ed). McGraw-Hill: New York, NY.
Review the supplemental textbook materials.
McGraw-Hill Connect® and SmartBook® are registered trademarks of McGraw-Hill Companies, Inc.
Check Your Work for Plagiarism - SafeAssign Instructions
Your assignment submissions will automatically be checked for plagiarism by SafeAssign, a feature in Blackboard. SafeAssign compares your submission to a database of student work and the internet and then generates an Originality Report that you and your instructor can review. Review the full
SafeAssign instructions to learn more about this feature.
